Choose Cruelty Free: Say "No" to animal testing

Choose Cruelty Free: Say "No" to animal testing

We would like all Australians to get behind the campaign to ban animal testing for cosmetics and to ban the sale of products whose ingredients have been tested on animals.


Animal testing for cosmetics has now been banned in the EU for almost two years. Now it’s time for Australia to get on board too.


You may not know it but animal testing for cosmetics is still legal in Australia. Although assumed to occur infrequently, there are no official statistics to show how often testing is conducted or how many animals are subjected to suffering. Additionally, many of the cosmetics on sale in Australia’s shops will have been tested on animals in another country and while the actual end product may not have been tested on animals, individual ingredients may have been. There are a great many ways of getting around it and many of the world's largest cosmetics brands have been tested on animals at some point in the manufacture process.


The End Cruel Cosmetics Bill 2014 seeks to ban both cosmetics animal testing within Australia, as well as the import and sale of newly animal-tested cosmetics from abroad.


This would mirror the historic ban in place across the 28 member countries of the European Union, the world’s largest cosmetics market.


Co-ordinated by Humane Research Australia and Humane Society International, the campaign to end testing on animals is part of the largest campaign in the world to end animal testing for cosmetics such as lipstick and shampoo. The campaign was started by British Union for the Abolition of Vivisection (BUAV), the organisation that gave rise to Cruelty Free International.


At Ere Perez we are proudly certified Cruelty Free and also endorsed by PETA in the USA. We believe there is absolutely no excuse for animal testing to occur anywhere in the world for the sake of cosmetics. We have been around for ten years now and have only ever tested on friends and family. We never use any unsafe ingredients. Why would we?


You can get on board to stop this unnecessary practice. Click here to send an email to your Senator asking them to support the End Cruel Cosmetics Bill. For more information and a who’s who of Cruelty Free ambassadors, go to


Be kind.


Click here for a review of our brand on Choose Cruelty Free