hispanic vibrant beauty brand
Today (September 15th) marks the beginning of Hispanic Heritage Month - a time to reflect on our unique stories, celebrate our roots, and embrace our learnings from one another as we celebrate where we came from.
Since starting the brand in 2002, I've always drawn inspiration from my family and where I came from, and mix that with the incredible nature that Australia has to offer. While the brand “Ere Perez” is Bondi-born, it’s been very much inspired by my childhood growing up in Mexico.
Ere Perez Natural Cosmetics takes influence from Australia’s bountiful nature and eco-conscious lifestyle, which I’ve then blended with Mexico’s rich colours, vibrant culture and naturopathic home remedies passed down through generations in my family. Growing up, I was taught by my mother and my grandfather, a traditional medicine man, on how to use natural ingredients from our garden in Mexico as earth-rooted solutions to anything!
As a Latinx-owned brand, it was important for me to show the influence of my heritage on the creation of our products. Each makeup and skincare formula is infused with the power of botanicals. Take my favourite Beetroot Cheek & Lip Tint, for example. It’s inspired from my childhood when my mum used to apply beetroot directly on my cheeks!
Our effective formulas are always clean, from the very beginning. Delicious botanicals found in Latin America, like avocado in our mascara, arnica in our complexion pots, papaya, aloe vera and jojoba oil are woven into our skincare products.
Not only are these ingredients gentle on sensitive skin, but they are also rich in natural vitamins and antioxidants. This is why our products are more than just beauty—they’re “beauty with purpose.”
I’m proud of my Mexican heritage and the creation of our brand and that everything is made with intention and integrity. I will continue to love the brilliance of botanically-blessed skincare and makeup while creating the most sustainable beauty solutions possible.
Gracias for your love and support.
Ere x