our sustainability eco-lution

we are leaders in sustainable beauty.

we invite you to come on this journey with us.

our eco commitments

refills
mono materials
zero waste
recycled plastic
ingredient dignity
multitasker
plastic free
carbon neutral

refills

Creating refillable products that replace an insert pan into your existing product so you can save the planet from extra packaging.

mono materials

This relates to single ingredient pieces such as 100% glass, carton or aluminium. This allows for easier dismantling and recycling of packaging elements.

zero waste

Items designed with as minimal impact on the environment as possible, with as little being thrown away in the life cycle of the product. Including recyclable packaging and biomaterials.

recycled plastic

We aim to use PCR (post-consumer recycled plastics as much as possible). Our tubes are now made with PCR. This is a better choice to other plastics that cannot be recycled.

ingredient dignity

Choosing ingredients that are potent & nutritive but widely available. Avoiding ingredients that are rare or under threat from over-production. Creating formulas rich in plant-based skin nutrition but free from unwanted harsh chemicals.

multitasker

One product with many uses! By choosing a multitasker like a 2-in-1 or even 3-in-1, a lot of materials and resources are saved.

plastic free

Replacing plastic in product packaging with an infinitely recyclable material like glass/aluminium. Using plastic-free biodegradable / compostable materials for postage and shipping.

carbon neutral

We have been certified carbon neutral since 2016, offsetting our carbon from all elements of production to contribute to positive sustainable initiatives. Even our shipping is carbon neutral.

our promise

Our legacy

We take our legacy seriously as pioneers of natural beauty since 2002. To lead by example so our customers & other brands can follow.

Our eco-lution

We acknowledge this process takes time and we are fully invested in being the ‘guilt free’ choice in beauty. We question every decision to initiate the best solution. We are a brand in motion, constantly re-evaluating so we can minimise our environmental footprint.

Our packaging

Our packaging has evolved over time and many decisions – both big and small – have been made to make us more earth-friendly. With more refillable options, sustainable materials, and innovative solutions. Currently, 23% of our packaging can be infinitely recycled. 14% of our products are zero waste.

Our future

We are committed to assessing existing products & future creations for their eco credentials. These are our sustainability goals, by 2023 we aim to be:

- 90% plastic free

- 20% zero waste

- 95% mono elements

- 50% of plastics will be PCR

- 100% mirror, glue & magnet free

- 100% recyclable & 30% reusable

- 18 refillable products made from 100% recyclable containers

beauty with a conscience

In 2021, no one can deny that beauty can be one of the most wasteful of all industries. From water use, throw-away packaging and excessive consumption, the beauty industry, like the fashion industry, is facing a crisis of conscience. We were one of the few Australian makeup brands to commit to natural ingredients, cruelty free formulas and no animal testing. As pioneers of natural beauty and clean cosmetics, we welcome this challenge to be cleaner, greener and more sustainable. To us, clean beauty means more than formulas: it means product packaging, shipping and all elements of what goes into taking raw ingredients to your beauty cabinet.


Did you know we are accredited carbon neutral and this applies to our shipping too!

we have two homes

in past years we have been focussing on ingredients that are clean to care for our first home, the body – as we removed the toxins from our bodies, now we have to look after our second home - the planet.

eco-lution journey

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