Great for soft, natural brows
This gel does a great job of taming my brows, and leaving them looking polished and natural. The product feels very soft once dry, and doesn't have that hard, crunchy feeling of some other brow gels. My brow hairs point downwards quite a bit, and I did find that the gel didn't quite have the hold needed to keep them up as much as I'd prefer. Would absolutely recommend if you're wanting to tame and shape your brows, rather than for an editorial, fluffy brow look.