A portrait of Ere Perez, the founder of the brand, smiling and looking off to the side. Bright sunlight on her face from an open window.

letter from ere

I grew up in Mexico surrounded by a family tradition of natural therapies and plant-based healing. Those early influences, along with my degree in Nutrition, shaped my belief in the connection between ingredients, skin health and wellbeing. 

After moving to Bondi Beach, inspired by the Australian lifestyle and deep respect for the environment, I began formulating clean, sensitive-safe makeup with simple intention – to create natural, skin-safe cosmetics that feel effective and considered of both earth and people. In 2002, the Ere Perez Natural Almond Mascara was born. 

Today, Ere Perez is a collection of everyday natural makeup and skincare essentials designed for real life - nutritive, high-performing, and award-winning formulas made to support healthy skin. Thank you for being part of this journey.

Ere x

Founder

philosophy

Clean beauty, simplified.
We are a brand beyond clean beauty.Toxin-free, high-performance clean beauty designed to do more with less. As a natural, plant-based makeup brand, we create multitasking, skin-loving formulas that simplify everyday routines. Each product blends botanical ingredients with science-backed actives to support sensitive and reactive skin, minimise waste,without compromising on performance.

A close-up portrait of a woman applying skincare to her cheek using a glass dropper. Her skin is glowing and dewy where the clear serum has been applied. In the foreground, she holds a frosted glass bottle labeled "australian blue cypress face nectar".

sensitive-safe, high performance.

Asa clean beauty brand, we create natural makeup formulated for sensitive skin, using non-toxic, botanical ingredients that work in harmony with your skin.Certified carbon neutral since 2016and cruelty-free, we are committed to ingredient integrity, transparency and high-performance results.

Performance-driven — natural, botanical, cruelty free, toxin free 

Clean ingredients — effective, skin-loving formulas

Skin-enhancing results — simplified routines, do more with less

our clean beauty benchmark
An open glass jar of Ere Perez Carrot Colour Pot makeup, showing a textured, peach-pink cream blush. Next to it is a glossy lid and the product's white outer box, which reads "carrot colour pot"

smarter low-waste beauty

Beauty you can feel good about. As a sustainable beauty brand, we create clean, natural makeup and low-waste beauty products designed to support your skin and reduce environmental impact through conscious, responsible choices. 


Minimal packaging — innovative recyclable, refillable & PCR materials designed for sustainable beauty packaging

Mono materials — eco-friendly, low-waste beauty packaging, without mixed materials for easier recycling

Reduced waste — multitasking natural products for a low waste, affordable beauty routine

sustainable beauty

why with ere

Ere dives into the inspiration, ingredients and commitment to sustainability that goes into our skin-loving products. 

est 2002

The journey so far - the moments, milestones, and the thinking that has shaped who we are today.

A chronological brand timeline infographic highlighting key milestones between 2002 and 2010, tracking the brand's evolution from its original natural mascara launch to toxin-free formulations, its first 100% vegan product, and official cruelty-free accreditations.
A chronological brand timeline infographic highlighting key milestones between 2002 and 2010, tracking the brand's evolution from its original natural mascara launch to toxin-free formulations, its first 100% vegan product, and official cruelty-free accreditations.
Timeline of sustainability milestones for a brand, including opening an office, becoming carbon neutral, and implementing refillable packaging.
A chronological brand timeline infographic highlighting milestones from 2022 onward, showcasing the brand's 20th anniversary, the launch of a plastic-free refill case, hitting specific percentage goals for plastic-free and zero-waste metrics, and partnering with an ocean cleanup initiative.
A chronological brand timeline infographic highlighting key milestones between 2002 and 2010, tracking the brand's evolution from its original natural mascara launch to toxin-free formulations, its first 100% vegan product, and official cruelty-free accreditations.
Timeline of sustainability milestones for a brand, including opening an office, becoming carbon neutral, and implementing refillable packaging.
A chronological brand timeline infographic highlighting milestones from 2022 onward, showcasing the brand's 20th anniversary, the launch of a plastic-free refill case, hitting specific percentage goals for plastic-free and zero-waste metrics, and partnering with an ocean cleanup initiative.
A chronological brand timeline infographic highlighting key milestones between 2002 and 2010, tracking the brand's evolution from its original natural mascara launch to toxin-free formulations, its first 100% vegan product, and official cruelty-free accreditations.
Timeline of sustainability milestones for a brand, including opening an office, becoming carbon neutral, and implementing refillable packaging.
A chronological brand timeline infographic highlighting milestones from 2022 onward, showcasing the brand's 20th anniversary, the launch of a plastic-free refill case, hitting specific percentage goals for plastic-free and zero-waste metrics, and partnering with an ocean cleanup initiative.
A chronological brand timeline infographic highlighting key milestones between 2002 and 2010, tracking the brand's evolution from its original natural mascara launch to toxin-free formulations, its first 100% vegan product, and official cruelty-free accreditations.
Timeline of sustainability milestones for a brand, including opening an office, becoming carbon neutral, and implementing refillable packaging.
A chronological brand timeline infographic highlighting milestones from 2022 onward, showcasing the brand's 20th anniversary, the launch of a plastic-free refill case, hitting specific percentage goals for plastic-free and zero-waste metrics, and partnering with an ocean cleanup initiative.
A chronological brand timeline infographic highlighting key milestones between 2002 and 2010, tracking the brand's evolution from its original natural mascara launch to toxin-free formulations, its first 100% vegan product, and official cruelty-free accreditations.

we are

A minimalist black-and-white icon featuring the silhouette of a water droplet. Inside the wider base of the droplet, the bold text reads "CLEAN FORMULA"

Alternatives to chemical-filled beauty. Free from parabens, gluten, GMO and synthetic fragrances.

A cruelty-free icon featuring a rabbit with heart-shaped ears and the text "cruelty free"

We are certified cruelty free by PETA and Choose Cruelty Free Australia.

The graphic features a stylized, curved leaf outline, with the bold word "VEGAN" written inside the lower curve.

We are a predominantly vegan brand
and do not use animal-derived ingredients.

The graphic features two curved black arrows forming a circular, repeating loop. In the center of the loop, the text reads "SUSTAINABLE ETHICAL" in stacked, bold capital letters.

Thoughtful packaging with minimal impact. Low-waste, sustainable, and eco-friendly choices.

A circular carbon-neutral certification stamp on a light blue background. The badge features a double-lined black circular border enclosing a solid black icon of three stylized plant leaves sprouting. The text "CARBON NEUTRAL" curves along the top inside edge of the circle, while the word "product" is written in lowercase text beneath the leaves at the bottom.

We are certified carbon neutral by The Carbon Reduction Institute.

The UN Global Compact logo on a light blue background. It features a black grid globe cradled by two laurel branches, with the text "UN GLOBAL COMPACT" curving over the top of the globe. Directly underneath the logo, the bold text reads "WE SUPPORT".

We are signatories of the UN Global Compact - committed to human rights, labour, environment and anti-corruption.

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thank you for shopping clean beauty for earth & people