journal

September 3, 2021 kathryn lyster

in conversation with sarah lamkin, co-founder of miyako

in conversation with sarah lamkin, co-founder of miyako


Tell us about what you do:
I look after the PR/Marketing for Johansen Official, dabble in a little freelance content creation, and of course run Miyako with my bestie!

And a little about your brand:
Miyako is a women’s lingerie label that celebrates the female form, featuring flattering silhouettes inspired by times gone by.

How did you get started:
Cliche as it may be - I’ve always adored every aspect of fashion! I was that little girl playing dress-ups with my sisters, walking around in mum’s high heels and smothering on her lipstick. As a teen I enjoyed sewing and dreaming up my own creations, and always envisioned having my own label.
Fast forward 7 years of working for various labels, I noticed a gap in the market and saw the chance to start my own brand. With lingerie as the focus, I asked my best friend Charlotte to join me and the rest is history!

Talk us through a day in your life:
My day always starts with coffee! Haha If Zac hasn’t already left for work, we’ll enjoy the morning together with our dog Frida. We’re lucky to live on some beautiful bush land, just south of Byron among the Jali lands. It’s a very pleasant place to wake up.

I’ll then either head to work for Johansen, or get stuck into Miyako or some content creation. Sometimes I’ll head into Byron to meet up with friends for brunch, or motivate myself for a Pilates class! In winter, the days are much shorter, so we tend to have dinner at home early, or if we’re feeling lazy grab takeaway and watch the sunset by the ocean. I usually catch up on a few extra things like editing or emails at night, then unwind by reading a book or watching a mind-numbing TV series.

As a founder, where do you look for inspiration:
I’ve always been inspired by the past. Whether that be from old school films and magazines, or 90’s supermodels off-duty looks. Nature has also become a big component of my influence, whether it be colour or textures.



Talk us through your creative process:
Since Charlotte and I work from different states, we'll catch up and chat through design ideas, inspiration, and trends we’re loving either by phone or Zoom. We'll also refer to our previous ranges, and our most popular styles, to inform what we develop for new collections.

I then pull all of our inspiration together and create a moodboard so we both have an idea of where we’d like to take the range. Instead of hand sketching, I prefer to draw up all of my design ideas on illustrator. Once we’ve finalised the range, I’ll create tech packs and send these off to the factory. All-in-all, it's a lengthy - but really fulfilling process! 



What's your proudest career moment:
Launching Miyako was definitely one of my proudest career moments. We had a lot of set-backs in the beginning (doesn't every small business owner?!), so we both felt a sense of relief launching. Delving into a sustainable range this year has also been such a success, and something we were very proud to share with our customers. 

Outside of Miyako, I felt incredibly proud to watch a range I helped create on the runway at MBFW a few years back.

What does beauty mean to you:
Beauty to me is confidence in your own skin. It’s honestly something I’m still working on, but there’s something so beautiful in those who completely embrace who they are.

And finally (as at EP we are always thinking about skincare & beauty) what are your top three beauty products and what if you could share a single piece of beauty advice, what would it be:
1. The perfect cream blush - as it can double as a lippy.
2. Moringa All-Beauty Crème by Ere Perez of course! I pair mine with the Australian Blue Cypress Face Nectar. 
3. I also love a BHA liquid exfoliant too as it's helped me combat acne.

Less is more, I always end up loving my make up more when I don’t overdo it.

 

Thank you, Sarah Lamkin
miyako-official.com
@miyako.official 

more articles

met gala beauty on the purple carpet

September 23, 2021 lizzie carter

met gala beauty on the purple carpet

“good girls”, even better makeup

September 21, 2021 lizzie carter

“good girls”, even better makeup

bringing a little bit of mexico to you

September 8, 2021 kathryn lyster

bringing a little bit of mexico to you

why your skin needs cucumber + cranberry

September 1, 2021 kathryn lyster

why your skin needs cucumber + cranberry

4 ways to rescue winter skin

August 27, 2021 kathryn lyster

4 ways to rescue winter skin

living a low waste life

August 5, 2021 carla escareño

living a low waste life

vegetable teriyaki, stirred not fried

August 4, 2021 earth to table

vegetable teriyaki, stirred not fried

how to choose and perfect your foundation

July 14, 2021 kathryn lyster

how to choose and perfect your foundation

switching to shampoo bars

July 1, 2021 ethique

switching to shampoo bars

superhero cacao for lips

June 30, 2021 lizzie carter

superhero cacao for lips

time to ban single-use plastic 

June 11, 2021 lizzie carter

time to ban single-use plastic 

cacao ganache tart

May 28, 2021 earth to table

cacao ganache tart

Ana Gomez Jaraiz

May 25, 2021 Ana Gomez Jaraiz

living a creative life

carrot colour pots plastic free

May 17, 2021 kathryn lyster

discover our plastic free beauty

discover the secret kitchen for kids

May 4, 2021 the secret kitchen

discover the secret kitchen for kids

beauty at the oscars

April 28, 2021 lizzie carter

best beauty at the oscars

make your own tapioca pearl tea

April 23, 2021 kathryn lyster

what is tapioca starch?

carbon neutral beauty

April 22, 2021 Rana Good

carbon neutral beauty

Bondi Glow

April 16, 2021 lizzie carter

get the bondi glow

longevity salad

April 9, 2021 earth to table

longevity salad

How to Use a Facial Oil

March 31, 2021 Rana Good

how to use a facial oil

Juice for healthy skin

March 30, 2021 earth to table

get juicy to boost your skin

beauty at the 2021 golden globes

March 18, 2021 lizzie carter

beauty at the 2021 golden globes

marvellous multitaskers!

March 8, 2021 Kathryn Lyster

marvellous multitaskers!

connecting through yoga

February 17, 2021 eve white

connecting through yoga

Textured Brow Gel

February 17, 2021 bruna reis

argan brow magic

vegan papaya breakfast boats

February 16, 2021 olivia harper

vegan papaya breakfast boats

Cream Highlighter

February 10, 2021 bruna reis

how to use cream highlighters

all bases covered

January 28, 2021 Pausha Remnant

all bases covered

close-up ready!

January 27, 2021 Kathryn Lyster

close-up ready!

make your own vegan arepas

January 25, 2021 Pausha Remnant

make your own vegan arepas

how to nurture your skin after the holidays

January 22, 2021 Pausha Remnant

how to nurture your skin after the holidays

pink pitaya smoothie bowl

January 11, 2021 Guest Contributor

pink pitaya smoothie bowl

how to use everyday staples as hair masks!

January 6, 2021 Kathryn Lyster

how to use everyday staples as hair masks!

the new you

January 6, 2021 Bruna Reis

the new you

baked tofu vegan bowl

January 1, 2021 Guest Contributor

baked tofu vegan bowl

giving back in 2020

December 18, 2020 Hiram Martinez

giving back in 2020

nye fiesta!

December 17, 2020 Pausha Remnant

nye fiesta!

natural skincare & makeup for
clean, conscious living.

shop now

recommended articles for you

why your skin needs oat milk

October 7, 2020 Kathryn Lyster

why your skin needs oat milk

How to Use a Facial Oil

March 31, 2021 Rana Good

how to use a facial oil

marvellous multitaskers!

March 8, 2021 Kathryn Lyster

marvellous multitaskers!

Bondi Glow

April 16, 2021 lizzie carter

get the bondi glow

Textured Brow Gel

February 17, 2021 bruna reis

argan brow magic

“i’ve just discovered you and i am obsessed! i just bought your cypress face oil and it smells incredible and i love it and i am very difficult to please.”

Alana, UK

“moringa all-beauty crème is all I ever wanted in a cream and so much more!”

Ster, USA

“i have never had so many compliments on my skin as i have when wearing this highlighter!

Emily, USA – Blogger

“this is the ONLY mascara i’ve ever found that holds the curl and gives length and volume that lasts all day with no smudging or flaking! i’m obsessed!”

Laurin, USA

“…i love the natural colours and texture of this makeup, and that you are not bamboozled by too many shades… it is the best makeup and skin care i have ever tried!”

Karen, UK

“the concealer covers anything and it lasts all day. it's all on-camera quality. i 100% recommend. it’s true love.”

Geraldine Hakewill, Actress

“i love Ere Perez's products not only because they perform, but because i know they are good for my body, mind and soul. i am very particular about what i let touch my skin which is why i feel great using Ere Perez.”

Melissa Ambrosini – author

“the best vegan mascara I have tried. it does not budge and it's bold and black. my personal favourite but also a staple in my professional makeup kit.”

Liv Lundelius, MUA

“i love this company. One of the great pioneers of high performance, natural make-up that is affordable and beautifully packaged. i am always so happy to share the Ere Perez range with my readers and students as an example of a company built to do right by people and planet.”

Alexx Stuart – Author

“i love the Ere Perez highlighters, bronzers, tinted lip balms and eyebrow pencils. they look great even under the scrutiny of digital media, whether amped up for glamour or toned down for natural beauty they glow on the skin and don't cause breakouts”

Wendy DE WAAL, TV MUA

“the Carrot Colour Pots have the most beautiful creamy texture that blends seamlessly into the skin, while enhancing its appearance. harmony is my go-to, the perfect dusty rose shade!”

Taylor Bronsky – Blogger

“i absolutely love the carrot pots - great texture and pigment that you can wear intense or sheer. they feel great on the skin and have great longevity.”

Lou Dartford – MUA

“i haven't often come across a brand like Ere Perez. it is honest, healthy and high quality Australian natural make-up at its finest”

Becky Crisp MUA

 
 
 
shop now

or

Find your nearest stockist…

join our community

Get the latest on our new products, events & promotions, and the best not-to-miss bits from our journal. Also receive 10% off on your next online order!