journal

August 28, 2019 Lizzie Carter

plant power grows globally

plant power grows globally

You may know, Ere Perez is lucky to be sold in over 28 countries worldwide among the best leading natural and organic skincare and makeup online stores, as well as bricks and mortar shops too. We’ve made a number of friends across the pond in Mexico, USA, Singapore, Netherlands and the UK, to name a few.

 

As the indulging world of beauty continues to grow, we are choosing safer and cleaner options. There is an increase for transparency in what we are consuming, much like eating clean and adjusting our diet choices.

 

Natural, toxin free products used to be sold primarily in health food stores and farmers markets. It was a niche that we were just not knowledgeable in. We knew to eat our 5-a-day, and to avoid GMOs and processed foods, but when it came to feeding our largest organ, the interest of clean beauty has prompted us to find natural alternatives for our skin.

 

Starting in 2014, Ere Perez Natural Cosmetics has grown from the living room of Ere and Juan Perez in Bondi, Sydney, to now stocked all around the world. Ere’s primary focus throughout this journey was to help create a positive shift in the beauty industry, and allowing natural products to be more accessible.

 

We are delighted to witness the growth in the brand, the continuous development of new products, and the raising interest in the natural beauty world. It’s fantastic to see that consumers are becoming much more knowledgeable about what they are consuming both in their gut and on their skin. Understanding ingredients and knowing what is good for them. That means we are able to continuously provide new and exciting clean beauty.

 

The green beauty movement has been flourishing both online and physical stores over the last few years. The increase in consumer mindfulness surrounding the benefits of toxin free beauty products has allowed bricks and mortar stores to focus solely on clean beauty brands. Digital and retail now work in harmony as the natural beauty world is rapidly growing back into stores.

 

Branding has matured from cliché decorative green leaves scattered over boxes, to now “clean” and simple packaging. Rather than the stereotypical dark fixtures and black aesthetics found with many mainstream beauty retailers, natural beauty stores have stripped back the ingredients and the dark vibes. Light furnishings, hanging plants, and a more welcoming décor. Homely, if you will.

 

Reputable digital clean beauty stores in the US, like Credo, Follain and The Detox Market, offer in store experiences. Their sleek eco friendly stores become a showcase of their online emporiums. Continuing to educate the masses, dedicating their stores to natural only products. We are thankful to partner with many amazing stores.

 

On-site skin care specialists, beauty services and make-up artists practice what they preach. They help you to choose the right products for your skin type, find your shade, treat concerns and (better yet) create samples for you to take home and try before committing to a full size. The hard work is done for you. They understand ingredients and have an insight to the sustainable practices that brands offer.

 

More and more independent beauty stores are popping up around the globe, particularly here in Australia. Dedicating themselves to clean beauty and wellness products. Thankfully, these stores are a reassuring sign of how we can – and like to – shop beauty, naturally.

 

For a small brand that began in Australia, we are so thankful for the journey, and continue to share Ere Perez Natural Cosmetics with you all around the globe.

 

Find your closest stockist here.

 

Sigue aquí el blog en español.

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“i’ve just discovered you and i am obsessed! i just bought your cypress face oil and it smells incredible and i love it and i am very difficult to please.”

Alana, UK

“moringa all-beauty crème is all I ever wanted in a cream and so much more!”

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“i have never had so many compliments on my skin as i have when wearing this highlighter!

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“this is the ONLY mascara i’ve ever found that holds the curl and gives length and volume that lasts all day with no smudging or flaking! i’m obsessed!”

Laurin, USA

“…i love the natural colours and texture of this makeup, and that you are not bamboozled by too many shades… it is the best makeup and skin care i have ever tried!”

Karen, UK

“the concealer covers anything and it lasts all day. it's all on-camera quality. i 100% recommend. it’s true love.”

Geraldine Hakewill, Actress

“i love Ere Perez's products not only because they perform, but because i know they are good for my body, mind and soul. i am very particular about what i let touch my skin which is why i feel great using Ere Perez.”

Melissa Ambrosini – author

“the best vegan mascara I have tried. it does not budge and it's bold and black. my personal favourite but also a staple in my professional makeup kit.”

Liv Lundelius, MUA

“i love this company. One of the great pioneers of high performance, natural make-up that is affordable and beautifully packaged. i am always so happy to share the Ere Perez range with my readers and students as an example of a company built to do right by people and planet.”

Alexx Stuart – Author

“i love the Ere Perez highlighters, bronzers, tinted lip balms and eyebrow pencils. they look great even under the scrutiny of digital media, whether amped up for glamour or toned down for natural beauty they glow on the skin and don't cause breakouts”

Wendy DE WAAL, TV MUA

“the Carrot Colour Pots have the most beautiful creamy texture that blends seamlessly into the skin, while enhancing its appearance. harmony is my go-to, the perfect dusty rose shade!”

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“i haven't often come across a brand like Ere Perez. it is honest, healthy and high quality Australian natural make-up at its finest”

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