makeup for mature eyes: what to change, and what to keep
There's a lot to love about getting older: hard-won perspective, friendships that have had the time to settle, a much clearer sense of what's actually worth your energy. For those...
jojoba eye pencil
your softest natural eyeliner yet. one pencil, endless ways to wear it.
Award winner
Nutritive
Vibrant pigment
Buildable
Description
A creamy, blendable natural eyeliner formulated with jojoba seed oil, gentle enough for sensitive eyes and the delicate waterline. One plastic-free pencil lines, shades and smudges, so definition never comes at the cost of comfort or the planet. Ten shades. Wear alone as a liner or blend and layer for a full smoky eye.
This natural eyeliner glides on soft and creamy, without tugging delicate skin, giving colour definition with one swipe. Sharpen to a fine point for precision along the lash line or blend to shade the lid in seconds. It's long wearing and buildable, taking you from a soft daytime wash to a smoky night eye.
Formulated with jojoba seed oil, a liquid wax ester close in structure to skin's own sebum. It's non-comedogenic and hypoallergenic, with natural vitamin E to help condition and strengthen lashes. Coconut oil aids smooth application with natural antibacterial support. Gentle enough for sensitive eyes, vegan by design.
Winner! Cosmopolitan Clean Beauty Awards 2023 & 2025 Best Eyeliner
All ingredients
Black / Earth / Bronze / Clay / Copper / Oro / Stone / Forest octyldodecyl stearoyl stearate, cocos nucifera (coconut) oil, C10-18 triglycerides, hydrogenated vegetable oil, mica, copernicia cerifera (carnauba) wax, euphorbia cerifera (candelilla) wax, polyglyceryl-3 diisostearate, oryzanol, simmondsia chinensis (jojoba) seed oil, tocopherol (vitamin e), glyceryl caprylate, tin oxide (Oro only). May contain +/- CI 77491, CI 77492, CI 77499 (iron oxides), CI 77891 (titanium dioxide), CI 77007 (ultramarine-blue), CI 77742 (manganese violet).
Gem / Cerulean octyldodecyl stearoyl stearate, cocos nucifera (coconut) oil, C10-18 triglycerides hydrogenated vegetable oil, mica, copernicia cerifera (carnauba) wax, euphorbia cerifera (candelilla) wax, polyglyceryl-3 diisostearate, oryzanol, simmondsia chinensis (jojoba) seed oil, tocopherol (vitamin e), glyceryl caprylate, kaolin. May contain +/- CI 77491, CI 77492, CI 77499 (iron oxides), CI 77891 (titanium dioxide), CI 77007 (ultramarine-blue), CI 77742 (manganese violet), CI 16035 (red 40 – Gem only), CI 42090 (FD&C blue 1 – Cerulean only).
* Whilst we aim to keep our website as up to date as possible - please refer to box of product for final ingredient list.
How to apply
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First, sharpen eye pencil with our eco sharpener to achieve a round point for a smooth application.
perfect catch duo sharpener
the best cosmetic sharpener for makeup pencils & crayons
- Regular price
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£12.00 - Regular price
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£12.00 - Sale price
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£12.00
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Glide soft and smooth Jojoba Eye Pencil along the lash line and/or waterline.
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For a lived in effortless smokey eye, use a small liner brush and blend.
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Complete the look with your favourite shade of Natural Almond Mascara.
as seen on you
Pop of Blue
jojoba eye pencil
jojoba eye pencil
shade
– black | natural black
- Regular price
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£23.00 - Regular price
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£23.00 - Sale price
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£23.00
Simple Glam
moringa all-beauty crème
moringa all-beauty crème
- Regular price
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£37.00 - Regular price
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£37.00 - Sale price
-
£37.00
jojoba eye pencil
jojoba eye pencil
shade
– black | natural black
- Regular price
-
£23.00 - Regular price
-
£23.00 - Sale price
-
£23.00
carrot colour pot
carrot colour pot
shade
– harmony | dusty pink
- Regular price
-
£29.00 - Regular price
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£29.00 - Sale price
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£29.00
All Rounder
jojoba eye pencil
jojoba eye pencil
shade
– black | natural black
- Regular price
-
£23.00 - Regular price
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£23.00 - Sale price
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£23.00
Natural Radiance
carrot colour pot
carrot colour pot
shade
– harmony | dusty pink
- Regular price
-
£29.00 - Regular price
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£29.00 - Sale price
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£29.00
aloe gel lash & brow mascara
aloe gel lash & brow mascara
shade
– clear
- Regular price
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£27.00 - Regular price
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£27.00 - Sale price
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£27.00
oat milk foundation
oat milk foundation
shade
– nougat | fairest neutral
- Regular price
-
£41.00 - Regular price
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£41.00 - Sale price
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£41.00
jojoba eye pencil
jojoba eye pencil
shade
– black | natural black
- Regular price
-
£23.00 - Regular price
-
£23.00 - Sale price
-
£23.00
moringa all-beauty crème
moringa all-beauty crème
- Regular price
-
£37.00 - Regular price
-
£37.00 - Sale price
-
£37.00
see it in action
clean beauty benchmark
From thoughtful formulations and multitasking products to sensitive-safe ingredients and sustainable choices, we simplify beauty without compromise.
Alternatives to chemical-filled beauty. Free from parabens, gluten, GMO and synthetic fragrances.
We are certified cruelty free by PETA and Choose Cruelty Free Australia.
We are a predominantly vegan brand
and do not use animal-derived ingredients.
Thoughtful packaging with minimal impact. Low-waste, sustainable, and eco-friendly choices.
We are certified carbon neutral by The Carbon Reduction Institute.
We are signatories of the UN Global Compact - committed to human rights, labour, environment and anti-corruption.
From thoughtful formulations and multitasking products to sensitive-safe ingredients and sustainable choices, we simplify beauty without compromise.
learn more
thoughtful packaging
what?
100% plastic free wooden pencil & aluminium lid.
why?
comfortable & easy to apply, eco-friendly wood & aluminium lids offer functionality & sustainability.
recycle?
once finished, place the lid inside a clean & dry empty aluminium can, and squeeze together, before placing in your kerbside recycling. Alternatively, simply drop at participating retailers. All of our boxes are made from FSC certified or sustainably sourced paper. Remove stickers before placing in your recycling bin.
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