goop beauty editor favourites

goop beauty editor favourites

Goop curate the best in clean beauty.

“We do not believe that beauty products need to be toxic to us in order to be luxurious and effective—and we have the clinical testing to prove it.“

Goop Best Seller!

Avocado Waterproof Mascara

“This sleek, inky mascara for fluttery, beautifully defined lashes is the first clean waterproof mascara we’ve found—and it’s amazing.”

Goop’s Executive Beauty Director Jean Godfrey-June shares her top picks from Ere Perez.

Coco Crayon

“The semimatte texture works beautifully as a quick stain for lips and cheeks. It also makes a fantastic lip liner and, applied more forcefully, a gorgeous lipstick. It’s plastic-free and zero-waste”

Beetroot Cheek & Lip Tint

“I dot the tiniest bit on my lips, smooth with my finger, then dab the remaining colour on the apples of my cheeks—chic, easy, and really flattering.”

Oat Milk Foundation

“Oil-controlling CC-meets-foundation adored by goop editors and staffers, from full coverage to sheer.”