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Ere Perez makeup products and white product boxes arranged in a flatlay, including beetroot cheek and lip tint, cacao bronzing pot, oat milk foundation, jojoba eye pencil and aloe gel lash and brow mascara.

sustainable makeup packaging: the ere perez approach to plastic-free beauty

Choosing a sustainable makeup brand should never mean compromising on texture or performance. At Ere Perez, we believe packaging should feel simple, functional, and respectful of its purpose. That means using only what is needed to protect the product and choosing materials that support longer-term use and recovery.

This is not about eliminating plastic altogether. The real issue in beauty packaging is the unnecessary complexity and overly bulky materials, particularly when different materials are fused together in ways recyclers cannot separate. A more considered approach is not elimination, but intention, using each material because it earns its place and using that material minimally.

is ere perez makeup packaging recyclable?

We focus where possible on mono-material packaging, which avoids mixing materials that are difficult to separate and recycle. Our Arnica All-Cover Pot, Carrot Colour Pot, and Cacao Bronzing Pot are built from glass and aluminium for this reason, materials that can be processed repeatedly without losing quality. Most products still need a specialist drop-off rather than a kerbside bin. To make this easier, we provide a guide on how to recycle your beauty empties and find their nearest collection point.

is ere perez packaging plastic-free?

Not entirely, by design. Plastic continues to play a role in our packaging, and in some cases, it remains the most practical choice. Where it adds no real functional value, we move to infinitely recyclable materials or plant-based materials instead. Our Acai Lip Pencil, Coco Crayon, and Jojoba Eye Pencil are housed in wooden casings, and our Bio All-Beauty Sponges are biodegradable.

Where plastic genuinely earns its place, such as protecting a liquid formula, we keep it but choose it deliberately. Our Oat Milk Foundation tubes are as small as they can be to house the formula and use PCR, or post-consumer recycled, plastic, made from previously used material rather than virgin resin. This is the distinction that matters most to us: not plastic-free at any cost, but plastic used with intention.

what makes ere perez a sustainable makeup brand?

For us, sustainable makeup packaging means choosing considered materials, mono-material forms and refillable systems where they make sense. Our refills are made with durable aluminium that extends the life of the outer casing, the component requiring the most durable material, while only the inner pan is replaced. Our Corn Setting Powder is designed with a refillable compact, while our waterless Ginkgo Micellar Cleanser uses tablet refills and durable PET PCR plastic designed to last refill after refill.

Sustainable beauty packaging is not defined by a single solution. It is a series of considered decisions that shape how a product exists in the world, from formulation to final disposal or reuse. Because beauty should feel good in every sense, not only in how it looks or performs, but in how thoughtfully it is made.

frequently asked questions

Is makeup packaging recyclable through kerbside bins?
Rarely. Most beauty packaging is not suited to kerbside recycling, since councils often cannot separate mixed components or pieces are too small. Clean empties and drop them at a specialist point like TerraCycle or Pact Collective. See our full guide on how to recycle your beauty empties.

Is all Ere Perez packaging plastic-free?
No. We use glass, aluminium, PCR plastic, and plant-based materials, each chosen for what it does best, rather than removing plastic for the sake of a claim.

What makes a beauty brand sustainable?
Intentional material choices, not blanket claims. We ask whether each component adds clear functional value, then choose mono-material, refillable, PCR, or plant-based accordingly and avoid bulky packaging, using materials minimally.

Explore our full approach on the Sustainable Beauty page or visit our Social Impact & Giving page to read about our ocean partnership.