pregnancy safe skincare & makeup

Why natural skincare and makeup is better during pregnancy

Finding pregnancy-safe skincare and makeup can feel overwhelming. A quick search for “what skincare is safe during pregnancy” often leads to conflicting advice, making it harder to know what to trust.

For many women, pregnancy is the moment they shift towards clean, non-toxic beauty. Simplifying routines, choosing gentle ingredients, and focusing on skin support over complexity.

Why pregnancy-safe beauty matters

During pregnancy and breastfeeding, many choose to be more mindful of what they apply to their skin. While skincare is topical, certain ingredients can be absorbed, which is why pregnancy-safe skincare routines often avoid ingredients like retinol, parabens, and formaldehyde-releasing preservatives.

Instead, this stage is about choosing gentle, plant-based, sensitive-skin friendly formulas that feel supportive and aligned with your lifestyle.

Ere Perez favourites for pregnancy & postpartum

A simple, skin-loving routine can go a long way during pregnancy and beyond. These pregnancy-safe beauty essentials are designed to support changing skin, sensitivity, and everyday ease:

Papaya SOS Marmalade 
A multi-use essential for pregnancy and postpartum. This nourishing balm helps soothe dry, stretched skin, cracked lips, cuticles, and even nipples during breastfeeding. Rich in papaya and natural oils, it’s the kind of product you’ll keep within reach at all times for you, and even your little ones!

White Tea Phyto-Retinol Elixir 
A gentle alternative to traditional retinol. Powered by bakuchiol, this elixir helps support skin texture and glow without the intensity of retinol, making it a popular choice for those seeking pregnancy-safe anti-ageing skincare.

Oat Milk Foundation
Lightweight, breathable coverage that supports the skin rather than masking it. Ideal for hormonal changes, redness, or sensitivity, while keeping your routine simple.

Grape Water Eye Serum
A lightweight, hydrating eye serum that helps brighten and de-puff tired eyes - ideal for pregnancy and postpartum fatigue.

Corn Setting Powder
A talc-free, breathable powder that sets makeup without clogging pores. A gentle option for pregnancy-safe makeup routines.

Carrot Colour Pot
A versatile cream blush for cheeks and lips. A pregnancy-safe makeup staple for a natural, healthy glow with minimal effort. Great when you’re in a rush but want a pick me up!

Moringa All-Beauty Crème
A gentle, multi-use moisturiser that hydrates, primes and supports skin elasticity. Ideal for pregnancy and postpartum dryness when skin needs comfort and simplicity

Beauty that feels calm, not complicated
Pregnancy is a time of change - your beauty routine doesn’t need to add to that.

Choosing pregnancy-safe skincare and makeup should feel simple, reassuring, and supportive. At Ere Perez, our approach is rooted in gentle, effective, everyday beauty designed to move with you through pregnancy, postpartum, and beyond.

As always, seek advice from your healthcare professional before making changes to your routine during pregnancy or breastfeeding.