This mascara takes a long time to put on because you need to keep adding to it to thicken it up so you can see it. It is very light almost watered down. Once it is on it's very natural looking. I have short lashes so it took a lot to make them look just normal, maybe if you have long lashes naturally you wouldn't need so many layers. It does run/smudge after a bit or if you have been exerting yourself. I bought because it's all natural but don't think I would buy again.